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The eighth seminar in the 12-month INVESTMED training programme will take place on Thursday July 14 2022 at 10:00 AM CET. The seminar is co-organised by the Euro-Mediterranean Economists Association (EMEA), LUMSA University and Cámara de Comercio de España, project partners of the EU-funded INVESTMED project.
Internet has become an essential tool for any company and especially those that operates internationally. The provided value when you use Internet is magnified since we can carry out actions throughout the world without leaving our office.
Internet accompanies the internationalization process of many companies in its different stages and is even used to reach foreign markets as a main channel.
Online marketing reinvents itself when we think about international markets. The product or service must be adapted, there are clients from various cultures, demography and geography and digital promotion and advertising actions are implemented with different tools.
The eight INVESTMED seminar will focus on how SMEs and entrepreneurs can use the digital marketing to expand their business globally. Which strategy can we develop to foster our international digital presence? How can we prepare an international digital marketing plan? Which digital actions are recommended for my business?
To do this we will focus in three main points. First, we will present the Xpande Digital Program that supports Spanish companies in the development of online promotion strategies in international markets. Secondly, we will explain a methodology for developing an international digital plan. And finally, we will show case studies of companies that has successfully implemented international digital actions.
10:00 – 10:10 Welcome
Cynthia Echave Euro-Mediterranean Economists Association
10:10 – 10:50 Keynote
Sergio Mestre – Managing Director for REEXPORTA LEVANTE
10:50 – 11:10 Discussant remarks
Carmen Ayllon Chamber of Commerce of Spain
11:10 – 11:20 Q&A
11:20 – 11:25 Conclusions
Cynthia Echave EMEA
Zoom registration link: https://us02web.zoom.us/webinar/register/WN_SK8uOBl1QemcocTiK699Dw